With its unique tofu-inspired texture, it perfects the skin and makes it softer. Acting as a gentle scrub, the vegetable cellulose granules contained in the product caress the skin, making it as smooth as silk. Details Focus on Millennials. Shiseido wants to speak more and more to the world of the new market protagonists and to do so has decided to dedicate an entire skincare collection to them.
The Japanese group is about to debut on the market with the Waso brand, designed exclusively for consumers aged between 20 and 24. The name of the line comes from the fusion of two Japanese words: wa, meaning tranquility and harmony, and so, which can be translated as inspiration, idea, and reflection. This is not the first time that Shiseido has decided to target such a young audience, as in 2013 it launched the Ibuki brand, created for an age group between 25 and 34.